The results are in, and according to Nielsen Music/MRC Data Post Malone‘s Hollywood’s Bleeding was the most successful album of 2019 in the US market. Combining streams with 357,000 album sales, the pop-rapper’s third LP hit an impressive 3.001 million equivalent album units.
These numbers lead to Hollywood Bleeding enjoying five straight weeks at the top of Billboard’s weekly top 200. As is expected in today’s market, the majority of the sales came from stream equivalent albums (SEA’s). 2.452 million SEA units to be precise, which translates to 3.371 billion on-demand audio streams in 2019.
Hollywood Bleeding also lead the charts for track equivalent albums (TEA’s) with 192,000, but in terms of album sales, it was fourth. Taylor Swift‘s lauded Lover sales went into seven figures with 1.085 million. Second place went to Billie Eilish‘s masterful debut WHEN WE ALL FALL ASLEEP WHERE DO WE GO?, with the soundtrack from Lady Gaga’s A Star Is Born coming in at third with 486,000 sales.
On the single front, the highest streamed song of the year was unsurprisingly Lil Nas X‘s “Old Town Road” with 2.5 billion on-demand streams. This number includes the figures from the remix featuring Billy Ray Cyrus as well as the other versions with RM of BTS, Young Thug and Mason Ramsey, and even Diplo‘s official remix.
The 2.5 billion figure represents yet another broken record attached to the hip-hop/country crossover as it is the first single to break 2 billion on-demand streams in a calendar year.
Of the singles with the most streams in 2019, the first runner up is over a billion streams behind “Old Town Road.” Post Malone & Swae Lee’s, “Sunflower” made for Spider-Man: Into the Spider-Verse came in just under 1.5 billion on-demand streams with Billie Eilish once again in the top three as her lead single “Bad Guy” raked in just under 1.3 billion streams.
Featured image: Adam Degross