Last week, at the International Music Summit, Absolut and immersive entertainment experts elrow launched a unique new joint venture which will see the co-creation of a brand-new day festival this summer, The Gardenarium. Absolut commenced its three year partnership as elrow¹s global vodka partner last summer and will be bringing 30 creative experiences to festival
The post Absolut and elrow tear up the festival partnership rulebook and enter a truly creative relationship to deliver a fantastical new festival concept to party goers appeared first on EDM Sauce.
Source: edmsauce.com
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